19 Jun OVERCOMING COBB’S PARADOX – A WORLD IN WHICH ALL PROJECTS SUCCEED
OVERCOMING COBB’S PARADOX – A WORLD IN WHICH ALL PROJECTS SUCCEED In 1995, Martin Cobb, then CIO for the Treasury Board of Canada Secretariat, asked a question which has since become known as Cobb’s Paradox. He said: ‘We know why projects fail; we know how to...