Want to increase Project Success? Coach your Executive to be an effective Project Sponsor - PM 360 Consulting
post-template-default,single,single-post,postid-17452,single-format-standard,wp-custom-logo,theme-bridge,woocommerce-no-js,ajax_fade,page_not_loaded,,qode-content-sidebar-responsive,columns-4,qode-theme-ver-11.0,qode-theme-bridge,wpb-js-composer js-comp-ver-5.1.1,vc_responsive

Want to increase Project Success? Coach your Executive to be an effective Project Sponsor

Effective Project Sponsor

Want to increase Project Success? Coach your Executive to be an effective Project Sponsor

Effective Project Sponsor

Want to increase Project Success? Coach your Executive to be an effective Project Sponsor.


Some years ago I was managing a global transformation project for a large bank. The entire project team was afraid of the project sponsor, a guy called Matthias.


He occasionally participated in our regular project updates, he felt he didn’t need to know the details of the project, he was the guy with the #vision. He was authoritarian, always looking for mistakes and blaming others. And, of course, Matthias was never wrong and didn’t know what was expected from him as a project sponsor. It was a painful project that didn’t meet its goals, nobody enjoyed it, and we were all glad when it was over.

You are probably familiar with similar projects, right?

Having a bad and untrained sponsor in a project frequently leads to an unhappy team and almost certain project failure.

source: cafe press

In my experience, I’ve seen that having an effective sponsor contributes at least 30%, if not more, to a project’s success.Yet, according to recent research carried out jointly with Harvard Business Review, only 13% of executives had received specific training on how to become successful project sponsors.

A great example

Examples of poor project sponsorship are everywhere and in most failed projects, but there are also great examples of incredible project sponsorship.

My favorite example is when Steve Jobs launched Project Purple to develop the first iPhone in 2004. As the project sponsor, he spent up to two days per week supporting, challenging, contributing, and steering the project.

It was Apple’s most strategic project, so it’s normal that the CEO was spending a large amount of time on it, right?

But, when was the last time you saw your CEO in any of your project steering committees?

Dare to coach your Project Sponsor

My recommendation is that you meet the project sponsor to tell her/him the importance of the role and explain her/him key responsibilities as soon as you start the project. In this initial meeting, I always discuss the importance of being available to regularly discuss the progress of the project. To show her/his commitment to the project, I ask to have 30 minutes meeting every two weeks (same weekday and time to create a little habit in her/his head), which I use to give an update and remind her/him of the duties of the role.

I find it critical to have this coaching session and lockdown of regular meetings from the beginning of the project and before the executives move on with their busy schedules. It has proven to be a great game change when dealing with project sponsors.

Curious to hear about your experience with project sponsors. Any amazing or terrible stories? And advice you want to share?

Let me know your views also through this brief LinkedIn poll.
Thanks for reading and for sharing.

Keep well and hasta la vista!


Articile written by Antonio Nieto-Rodriguez 5th august 2021


  • ps4 games your
    Posted at 05:05h, 25 October Reply

    Spot on with this write-up, I really believe that this website
    needs a great deal more attention. I’ll probably be returning to read through more,
    thanks for the information!

  • homepage
    Posted at 11:19h, 25 October Reply

    My brother recommended I wouild possibly like this web site.
    He was once totally right. This submit actfually made my day.
    You can not consider simply how so much time I had spent for this
    info! Thank you!

  • การทำ ออรัลเซ็กซ์
    Posted at 02:04h, 26 October Reply

    Good day! I just wish to give you a big thumbs up for your excellent info
    you have got right here on this post. I will be returning to your site for more soon.

  • the ps4 games
    Posted at 10:46h, 26 October Reply

    Hi, Neat post. There’s a problem together with your web site in web explorer, may test this?
    IE nonetheless is the marketplace chief and a huge component to other folks will miss
    your magnificent writing because of this problem.

  • web page
    Posted at 14:57h, 26 October Reply

    Saved as a favorite, I really like your site!
    web page

  • budidaya tani
    Posted at 21:44h, 26 October Reply

    If some one wishes to be updated with latest technologies therefore he must be
    go to see this website and be up to date all the time.

  • jilibet online casino
    Posted at 03:16h, 28 October Reply

    You ought to take part in a contest for one of the most useful websites on the
    net. I most certainly will highly recommend this blog!

  • web site
    Posted at 15:22h, 29 October Reply

    What’s up too every body, it’s my first pay a quifk visit of this weblog;
    this weblog includes remarkable andd actually
    excellent stuff in support of readers.
    web site

  • webpage
    Posted at 06:58h, 30 October Reply

    Hey would you mind letting me know which web host you’re utilizing?
    I’ve loaaded your blog in 3 completely different browsers and I must say this blog loads a
    lot quicker then most. Can you recommend a good hoksting provider at a reasonable price?

    Thanks, I appreciate it!
    Litecoin คืออะไร webpage exness

  • web site
    Posted at 10:06h, 30 October Reply

    I’m gone to tell my little brother, that he should also
    vosit thos webpage on regular basis to get
    updated from hottest gossip.
    web site

  • webpage
    Posted at 20:05h, 30 October Reply

    Very nice post. I justt stumbled upon your weblog and wanted to say that I’ve really enjoyed browsing your blog
    posts.After all I will be subscribing to your rss feed
    and I hope you write again very soon!
    Slot kasino mesin webpage rolet online

  • Judi online
    Posted at 07:55h, 31 October Reply

    What’s up it’s me, I am also visiting this web page regularly,
    this site is actually nice and the viewers are actually sharing fastidious thoughts.

  • homepage
    Posted at 10:25h, 01 November Reply

    Awesoome post.
    Iq option login homepage ออฟชั่น

Post A Comment