Richard Branson 6 Ways to Run Your Project  - PM 360 Consulting
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Richard Branson 6 Ways to Run Your Project 

Branson PM

Richard Branson 6 Ways to Run Your Project 


Richard Branson 6 Ways to Run Your Project 

There are 6 ways you can take the Richard Branson approach to increase your delivery of successful projects.

1.The Art of letting Go

Richard Branson is a firm believer in the art of delegation. His approach is delegate some of the work to your staff and let them take full responsibility with their jobs right at the beginning of the business or project. This serves two purposes: First and foremost, it frees up valuable time for you to focus on more important tasks. Secondly, it helps train your team to take on greater responsibility, increasing their value now and down the road.

When employees tell you about their good ideas for the business, don’t limit your response to asking questions, taking notes and following up. If you can, ask those people to lead their projects and take responsibility for them. From those experiences, they will then have built the confidence to take on more and you can take a further step back,” Branson said.

With your projects it is a good idea to take this approach. The project manager should be focussed on the big picture and not into the detail. The project team should be focussed on the detail and as a project manager, you need to trust them and let go. Let them run with it and take ownership.

2.Art of Communication

You can build good communications into your company’s DNA by ensuring that discussions are built on openness, clear language, and a willingness to listen to everyone who has something to say, from the person at reception to your top manager. Make sure that people’s curiosity is encouraged. If they have made a good suggestion and have seen results in the past, your employees will ask questions and be persistent, which will help them to solve problems they encounter,” said Branson.

Richard Branson reads mail from employees every morning before he does anything else. This habit, which he started in Virgin’s early days, changes the company-employee dynamics dramatically. Mr. Branson addresses every email either by answering personally or by initiating some action.

On your projects he encourages good communication by ensuring everyone is listened too. As a project manager be open and communicate using clear language that everyone will understand.

3.Enjoy What You Do

When he first told Virgin Music CEOs that he wanted to use a third of the company’s profits to start an airline because it would be “fun,” they weren’t amused. But Branson wasn’t being cheeky or trite. He’s been able to have such a successful, rich, and long career because he’s been enjoying himself.

“Fun is one of the most important — and underrated — ingredients in any successful venture. If you’re not having fun, then it’s probably time to call it quits and try something else,”

Next time you pick up your next project assignment check to see if it something you would have fun delivering. If not try to swap with another project manager or find a new project. No matter how easy a project looks from the beginning something will go wrong. When the project starts to go wrong which it will do (they all do) it is far easier to stay focused on a project that you are enjoying.

4.Protect the Downside

Before going ahead with his Virgin Air dream, he got Boeing to agree to take back Virgin’s one 747 jet after a year if the business wasn’t operating as planned. After that, he was able to convince his business partners at Virgin Records to agree to the deal and invest money in Virgin Air.

“When most people think about taking a risk they associated with negative connotations,when really they should view as it a positive opportunity.Beilive in yourself and back yourself to come out on top”
Richard Branson 

Branson is quick to rapidly iterate his ideas and quicker to shut down a failure. In total, while Branson is known to have started some five hundred companies, he has also shut down the two hundred of them that didn’t work.

One of the most important roles a project manager performs on a project is protecting the downside. In project management speak protecting the downside is called risk mitigation. As a project manager it is important that you work with your team to identify project risks. The next step is again working with the team to identify how to mitigate the risks. As a project manager be like Richard Branson and protect the downsides of your project.

5.Your Project or Business must Make A Differcence

Similar to Elon Musk who built his own rocket parts instead of buying them overpriced, Branson started Virgin Direct because he was tired of giving 5 percent of his money to other financial services companies. This eliminated the fine print and the hidden fees and quickly started winning customers from competitors. In just two years, Virgin Direct, has brought in more than 400,000 customers and has $3.5 billion under management. Every other financial services company in Britain has had to reduce its rates to compete, which is just the kind of reaction Mr. Branson relishes.

“Theres is no point going into business unless you shake up the whole industry”


Your project should always have a strong reason for existing. There should be a business case that is constantly checked to make sure the project is delivering the promised objectives. Any project that is not going to make a difference will get cancelled. It is therefore important to keep checking that the project will deliver the expected benefits.

6.Employees First

Perhaps crucial to his success is his order of priorities. While most chief executives focus on creating shareholder value and devote their attention primarily to customers, Mr. Branson believes that the correct pecking order is employees first, customers next and then shareholders.

To this end, Mr. Branson goes to unusual lengths. He regularly takes out entire flight crews for dinner and parties when he arrives on a Virgin Atlantic flight. He even stays at the crew’s hotel rather than in expensive digs downtown. He gives every Virgin employee a Virgin card, which provides big discounts on the airline as well as at other Virgin businesses.

In the early 1990’s, he won a highly publicized libel settlement of nearly $1 million from British Airways and he gave it all to its employees.

As a project manager, it is important that you recognise the role that the project team members make to the success of the project. However, do not wait until the end of the project be celebrating their success. Make sure you take the time to thank people for their efforts. Also, highlight individual achievements in project communication that is both internal and external to the project.